Parachute is an American direct-to-consumer home essentials brand founded in 2014 by Ariel Kaye in Los Angeles, California. The company began with a focus on premium bedding and has since expanded into bath, decor, and furniture categories. Parachute is headquartered in Culver City, California, and operates retail stores in major U.S. cities alongside its e-commerce platform.

Parachute is known for its high-quality, thoughtfully sourced materials and its commitment to comfort-first design. The brand's signature bedding is crafted from long-staple Egyptian cotton, European linen, and organic cotton, produced in family-owned factories in Portugal, India, and Turkey. The company emphasizes transparency in its supply chain and uses OEKO-TEX certified materials that are free from harmful chemicals.

The product range includes sheets, duvet covers, quilts, blankets, pillows, mattresses, mattress toppers, towels, bath robes, rugs, table linens, candles, and a growing furniture collection including beds and sofas. Parachute's linen collection has become a bestseller, offering a relaxed, lived-in aesthetic that has become synonymous with the California-cool lifestyle brand.

Parachute operates approximately 20 retail stores designed to feel like inviting, home-like spaces where customers can touch and feel products. The company offers a 60-day free trial on bedding and mattresses, free shipping and returns, and has built a loyal customer base through its quality-focused approach. Parachute has been featured in publications including Architectural Digest, Domino, and The New York Times.

Bedding & Bath

Parachute is a premium direct-to-consumer brand offering luxury sheets in Egyptian cotton and European linen, plus duvet covers, quilts, towels, and bath robes made from OEKO-TEX certified materials.