ASOS is a British online fashion and cosmetics retailer founded in 2000 in London. Originally named "As Seen On Screen," the company began by selling imitations of clothing worn by celebrities before expanding into a comprehensive fashion destination. ASOS is listed on the London Stock Exchange's AIM market and serves customers in over 200 countries and territories worldwide.

The platform stocks over 850 brands alongside its own-label collections, including ASOS Design, ASOS Edition, and ASOS 4505 activewear. The product range spans womenswear, menswear, footwear, accessories, jewelry, and beauty products. ASOS is particularly known for its extensive size range, offering petite, tall, curve, and maternity options across most of its own-brand lines.

ASOS offers free standard delivery on orders over a minimum threshold in most markets, with express and next-day delivery options available. The company operates a Premier delivery subscription service that provides unlimited next-day or express delivery for an annual fee. Returns are accepted within 45 days of receipt in most regions.

The ASOS platform features visual search tools, personalized recommendations, and editorial content including style guides and trend reports. The company has invested heavily in its mobile app experience, which accounts for the majority of its orders. ASOS reported revenue of approximately 3.5 billion GBP in its most recent fiscal year.

Activewear

ASOS carries activewear and sportswear through its dedicated ASOS 4505 performance line as well as third-party brands such as Nike, adidas, and Puma, offering gym wear, running gear, and yoga apparel.

Bags & Accessories

ASOS offers bags, belts, scarves, hats, and other accessories from its own-label collections and external brands, covering everyday essentials to statement pieces at accessible price points.

Fashion & Clothing

ASOS offers an extensive range of fashion and clothing from over 850 brands plus its own-label lines, covering womenswear, menswear, and a wide spectrum of styles from casual streetwear to occasion dressing.

Shoes & Footwear

ASOS stocks a broad selection of footwear including sneakers, boots, sandals, and heels from brands like Nike, Dr. Martens, and Converse alongside its own ASOS Design shoe range in wide and standard fits.