Zenni Optical is an American online eyewear retailer founded in 2003 by Tibor Laczay and Julia Zhu. Headquartered in Novato, California, Zenni operates as a direct-to-consumer brand offering prescription eyeglasses, sunglasses, and blue-light-blocking glasses at significantly lower price points than traditional retail, with frames starting at 6.95 USD including basic prescription lenses.

The company designs its frames in-house and manufactures them in its own facilities, cutting out middlemen and retail markups. Zenni's product catalog includes over 3,000 frame styles for men, women, and children, as well as sports goggles and safety glasses. The company offers a wide range of lens options including progressive lenses, bifocals, photochromic lenses, and various coatings such as anti-reflective and UV protection.

Zenni ships to the United States and select international markets. Standard shipping is offered at a flat rate, with free shipping promotions available periodically. The company's return policy allows returns within 30 days for store credit or exchange if the glasses have a manufacturing defect. Due to the custom nature of prescription eyewear, standard returns are handled as exchanges or credits.

Zenni's virtual try-on tool allows customers to upload a photo or use their webcam to see how frames look on their face before purchasing. The company has sold over 50 million pairs of glasses and is recognized as one of the most affordable online optical retailers. Zenni has also partnered with organizations and sports teams, serving as the official eyewear partner of the San Francisco 49ers.

Eyewear

Zenni Optical is one of the most affordable online eyewear retailers, offering over 3,000 frame styles with prescription lenses starting at $6.95, plus virtual try-on technology.