Sephora is a French multinational retailer of personal care and beauty products, founded in 1969 and now owned by LVMH Moet Hennessy Louis Vuitton. The company operates over 2,700 stores in 35 countries worldwide, with a dominant presence in the United States and Europe. Sephora is widely regarded as one of the most influential beauty retailers in the world, carrying a vast assortment of prestige and indie brands across makeup, skincare, haircare, fragrance, and bath and body categories.

The retailer is known for its open-sell environment where customers can freely test and sample products before purchasing. Sephora's online platform mirrors this experience with extensive product reviews, ingredient lists, shade-matching tools, and virtual try-on technology. The company carries over 340 brands, including its own Sephora Collection line, alongside sought-after names like Fenty Beauty, Drunk Elephant, Charlotte Tilbury, and Rare Beauty.

Sephora's Beauty Insider loyalty program is one of the most popular in the industry, offering tiered rewards across Insider, VIB, and Rouge levels. Members earn points on purchases that can be redeemed for deluxe samples, full-size products, and exclusive experiences. The company has also been a leader in clean beauty, curating a dedicated "Clean at Sephora" category for products free of certain controversial ingredients.

Beauty & Cosmetics

Sephora is a premier beauty retailer carrying over 340 brands of makeup, including foundations, lipsticks, palettes, and tools from prestige names like Fenty Beauty, NARS, and Charlotte Tilbury.

Haircare

Sephora stocks premium haircare brands including Olaplex, Moroccanoil, Briogeo, and Amika, covering shampoos, conditioners, styling products, and hair tools.

Skincare

Sephora offers an extensive skincare selection spanning cleansers, serums, moisturizers, and treatments from brands like Drunk Elephant, The Ordinary, and Tatcha, with curated Clean at Sephora picks.