Madison Reed is a hair color company founded in 2013 that set out to reinvent the at-home hair coloring experience by offering salon-quality, ammonia-free hair color directly to consumers. The brand's products are formulated without ammonia, parabens, resorcinol, PPD, phthalates, and gluten, using instead ingredients like argan oil, keratin, and ginseng root extract to nourish hair during the coloring process.

The company offers permanent hair color, semi-permanent color, root touch-up products, color-depositing glosses, and a range of haircare products designed specifically for color-treated hair. Madison Reed's online color consultation tool uses artificial intelligence to help customers find their perfect shade match from dozens of options. The brand also operates a chain of hair color bars called Madison Reed Hair Color Bars in select cities across the United States.

Madison Reed has built a loyal customer base by combining the convenience and affordability of at-home color with the quality and ingredient standards typically associated with professional salon products. The brand's subscription model allows customers to receive their color on a regular schedule, and the company provides virtual consultations with licensed colorists to help customers achieve their desired results.

Haircare

Madison Reed offers salon-quality, ammonia-free hair color products for at-home use including permanent color, semi-permanent options, root touch-ups, and color-care haircare products.