Vitacost is an online retailer specializing in health and wellness products, offering vitamins, supplements, organic foods, natural beauty products, and household items at discounted prices. Founded in 1999 and acquired by Kroger in 2014, Vitacost has established itself as a trusted destination for health-conscious consumers seeking affordable access to premium wellness brands.

The platform carries over 45,000 products from more than 2,500 brands, including popular names like Garden of Life, NOW Foods, Nature's Way, and Doctor's Best, alongside Vitacost's own private-label line that offers quality formulations at significant savings. The company is particularly known for its competitive pricing, frequently offering products at 20-50% below suggested retail prices.

Vitacost provides detailed product information on its website, including supplement facts, ingredient lists, customer reviews, and third-party certifications. The platform also features educational content about health topics and ingredients to help customers make informed purchasing decisions. As part of the Kroger family, Vitacost benefits from the grocery giant's distribution infrastructure and buying power.

Health & Wellness

Vitacost provides a wide range of health and wellness products including organic foods, natural remedies, essential oils, and personal care items at competitive below-retail pricing.

Vitamins & Supplements

Vitacost offers over 45,000 vitamins and supplements from 2,500+ brands at discounted prices, including their own value-priced Vitacost brand alongside premium names like Garden of Life and NOW Foods.