Rogue Fitness is the leading manufacturer and retailer of strength and conditioning equipment in the United States, founded in 2006 in Columbus, Ohio by Bill Henniger. What began as a small garage operation supplying equipment to CrossFit gyms has grown into a major American manufacturer producing barbells, power racks, dumbbells, kettlebells, and a comprehensive range of strength training equipment in its 600,000+ square foot manufacturing facility in Columbus.

The company is the official equipment supplier of the CrossFit Games, the Arnold Strongman Classic, and numerous other premier strength and fitness competitions. Rogue manufactures much of its equipment in-house using American steel and materials, and the company is known for the exceptional durability and quality of its products. The product catalog spans barbells, squat racks, bumper plates, kettlebells, gymnastics equipment, mobility tools, apparel, and complete home and commercial gym packages.

Rogue has cultivated a devoted following among strength athletes, CrossFit enthusiasts, powerlifters, Olympic weightlifters, and home gym builders. The company's direct-to-consumer model keeps prices competitive while maintaining manufacturing quality standards. Rogue also sponsors many of the world's top strength athletes and regularly collaborates with athletes on product development.

Fitness Equipment

Rogue Fitness is the premier American manufacturer of strength training equipment including barbells, power racks, plates, and kettlebells, and the official supplier of the CrossFit Games.

Sports & Outdoors

Rogue Fitness supplies competition-grade strength and conditioning equipment for athletes across CrossFit, powerlifting, Olympic weightlifting, and strongman disciplines.