The Vitamin Shoppe is a leading specialty retailer of vitamins, minerals, supplements, sports nutrition, and health and wellness products, operating over 700 stores across the United States and Puerto Rico alongside a comprehensive e-commerce platform. Founded in 1977 in North Bergen, New Jersey, the company has been serving health-conscious consumers for over four decades.

The retailer carries more than 25,000 products from over 700 brands, including national brands, specialty brands, and its own private-label lines including The Vitamin Shoppe brand, BodyTech, True Athlete, and plnt. The product range spans vitamins and minerals, protein powders and bars, herbs and botanicals, homeopathic remedies, essential oils, organic foods, natural beauty products, and sports nutrition supplements. The Vitamin Shoppe stores employ health enthusiasts trained to provide product guidance and recommendations.

The company differentiates itself through its depth of selection in the supplement category, its knowledgeable in-store staff, and its commitment to quality through a product testing and verification program. The Vitamin Shoppe's Healthy Awards loyalty program offers members points on purchases, birthday rewards, and exclusive member pricing. The company also offers auto-delivery subscriptions with additional discounts for recurring supplement orders.

Health & Wellness

The Vitamin Shoppe offers a comprehensive health and wellness selection including herbs, botanicals, homeopathic remedies, essential oils, organic foods, and natural beauty products.

Vitamins & Supplements

The Vitamin Shoppe operates 700+ stores carrying 25,000+ supplements from 700+ brands including its own BodyTech and plnt lines, with trained health enthusiasts providing in-store guidance.