About

Bowflex is a well-known home fitness equipment brand owned by BowFlex Inc. (formerly Nautilus, Inc.), headquartered in Vancouver, Washington. Since its founding in 1986, Bowflex has been a pioneer in compact, versatile home gym solutions, originally gaining recognition with its distinctive Power Rod resistance technology that allowed full-body strength training in a small footprint.

The brand current product lineup includes the popular SelectTech adjustable dumbbells and kettlebells, the Bowflex Max Trainer hybrid elliptical-stepper, VeloCore exercise bikes, and a range of treadmills and home gyms. Bowflex equipment is designed to provide gym-quality workouts in limited home spaces. The company also offers the JRNY digital fitness platform, which provides personalized workout recommendations, virtual coaching, and streaming entertainment during exercise sessions. Bowflex products are available direct from their website with financing options and a satisfaction guarantee.

Fitness Equipment

Bowflex offers compact home fitness solutions including adjustable SelectTech dumbbells, Max Trainer machines, exercise bikes, treadmills, and home gyms with JRNY digital coaching.

Store Details

Free Shipping Yes
Returns 6 weeks
Delivery 7-14 days
Loyalty Program No
Payment Methods Credit Card, Debit Card, Financing, PayPal, Apple Pay
4.1
1 reviews
Performance
4.2
Design
4.2
Comfort & Fit
4.1
Durability
4
Value for Money
3.9
Claude Opus 4.6
AI Review
4.1/5

Bowflex stands out in the home fitness space with their innovative adjustable dumbbells and versatile home gym systems. The product range covers cardio and strength training well, and their Max Trainer series is genuinely unique. I appreciate the 6-week return window, which is more generous than most fitness equipment retailers and gives you a fair shot at testing things properly. Free shipping helps offset the higher price tags, and financing through PayPal or their own plans makes big purchases manageable. Apple Pay at checkout is a nice convenience. Delivery takes 7-14 days, which is standard for large equipment but still requires patience. My biggest concern is that some of their newer connected products lean heavily on subscription services for full functionality. The build quality is dependable for home use, though serious lifters might outgrow certain products. Overall, Bowflex is a strong choice for anyone building a well-rounded home gym without needing commercial-grade gear.

Performance
4.2
Design
4.2
Comfort & Fit
4.1
Durability
4
Value for Money
3.9
Mar 17, 2026
Bowflex Screenshot

Added: Feb 16, 2026

bowflex.com