Briogeo is a clean haircare brand founded in 2013 by Nancy Twine, who became one of the youngest Black women to launch a product line at Sephora. The brand's name comes from the Italian word brio, meaning full of life, and focuses on delivering effective, naturally derived haircare products that are free of harsh sulfates, silicones, parabens, phthalates, and artificial dyes. Briogeo was acquired by Wella Company in 2022, expanding its global distribution and resources while maintaining its clean formulation standards.

The Briogeo website offers its full collection of shampoos, conditioners, masks, oils, and treatments organized by hair concern and hair type. The brand's bestselling Don't Despair, Repair! Deep Conditioning Mask became a breakthrough product, earning numerous beauty awards and a passionate following for its ability to restore damaged, over-processed hair. Other popular lines include Curl Charisma for curly and coily hair, Scalp Revival for scalp health, and Be Gentle, Be Kind for daily maintenance. Briogeo is 6-free certified and provides a hair quiz to match customers with their ideal products.

Haircare

Briogeo is a clean, 6-free haircare brand known for the award-winning Don't Despair, Repair! mask, Curl Charisma curl care, and Scalp Revival treatments, all free of sulfates, silicones, and parabens.