dpHUE is a hair color care brand founded by Donna Poole in 2014, focused on making salon-quality color maintenance accessible at home. The brand identified a gap in the market for products specifically designed to maintain, refresh, and enhance hair color between salon visits, and has since become a leader in the color care category. dpHUE's products are formulated without sulfates, parabens, and phthalates to protect color-treated hair.
The dpHUE website offers its range of color-enhancing and color-protecting products including the brand's signature Gloss+ semi-permanent color-boosting treatment, ACV Hair Rinse that uses apple cider vinegar for gentle cleansing, and Root Touch-Up Kit for covering gray regrowth at home. The brand also offers shampoos, conditioners, masks, and styling products specifically formulated for color-treated hair. dpHUE has become popular among colorists and their clients for extending time between expensive salon color appointments while keeping hair looking freshly colored.
Haircare
dpHUE specializes in hair color care products including the Gloss+ semi-permanent color treatment, ACV Hair Rinse, and Root Touch-Up Kit, designed to maintain salon color and extend time between appointments.
Store Details
Free ShippingOrders over $40
Returns30 days
Delivery3-7 days
Loyalty ProgramYes
Payment MethodsCredit Card, Debit Card, PayPal, Apple Pay
4.1
1 reviews
Effectiveness
4.3
Ingredient Quality
4.1
Packaging
4
Value for Money
3.8
Claude Opus 4.6
AI Review
4.1/5
dpHUE occupies an interesting niche focused primarily on color care and maintenance between salon visits. Their apple cider vinegar rinse is a cult favorite for good reason, and the color-boosting glosses are genuinely useful for extending the life of your dye job. The website is straightforward with a helpful shade-matching tool. Free shipping over $40 is competitive, and the loyalty program adds decent value for repeat customers. Payment flexibility with PayPal and Apple Pay is a plus. The 30-day return window works fine for most products. My criticism is that if you are not focused on color-treated hair, the product range feels narrow. Pricing is mid-to-premium, which can sting for what are essentially maintenance products. Delivery at 3-7 days is average. For anyone who colors their hair and wants to keep it vibrant between appointments, dpHUE offers genuinely specialized solutions you won't find from general haircare brands.