Care/of is a personalized vitamin and supplement brand founded in 2016 by Craig Elbert and Akash Shah, acquired by Bayer in 2020. The brand differentiates itself through a detailed online quiz that evaluates each customer's health goals, dietary habits, and lifestyle to recommend a customized daily vitamin pack. Each recommended supplement is backed by scientific research, with the brand providing a transparency card that explains the evidence behind every recommendation.
The Care/of website and app offer personalized daily vitamin packs delivered monthly, along with individual supplements, protein powders, and collagen products. The brand sources premium ingredients from around the world, including high-quality fish oil from Norway, ashwagandha from India, and probiotics with clinically studied strains. Each daily pack arrives in individually wrapped, compostable packets personalized with the customer's name. Care/of has invested in clinical research on its own products and publishes a scientifically curious content hub with evidence-based health information.
Health & Wellness
Care/of is a Bayer-owned personalized wellness brand that creates customized daily vitamin packs based on a science-backed quiz, delivered monthly in individually wrapped, compostable packets.
Vitamins & Supplements
Care/of delivers personalized daily vitamin packs tailored through a detailed health quiz, featuring premium globally-sourced supplements with scientific evidence ratings for each recommendation.
Store Details
Free ShippingYes
Returns30 days
Delivery3-7 days
Loyalty ProgramNo
Payment MethodsCredit Card, Debit Card, PayPal, Apple Pay
4.3
1 reviews
Packaging
4.4
Ingredient Quality
4.3
Effectiveness
4.3
Value for Money
3.8
Claude Opus 4.6
AI Review
4.3/5
Care/of takes a personalized approach to supplements that feels genuinely thoughtful. Their quiz recommends vitamins and supplements tailored to your specific goals, diet, and lifestyle, which takes the guesswork out of building a stack. The individually wrapped daily packs are incredibly convenient, especially for travel. Free shipping and a 30-day return window are standard but appreciated. The website is sleek and the quiz experience is actually enjoyable. Payment options cover all the basics. Where Care/of loses points is pricing -- personalization comes at a premium, and you can often find the same individual supplements cheaper elsewhere. The product range, while broad, leans heavily on common vitamins and herbs rather than cutting-edge formulations. Delivery in 3-7 days is fine for a monthly supply. If you want a simple, curated supplement routine without researching dozens of individual products, Care/of makes the process approachable and convenient, just expect to pay extra for that convenience.