Winc is a direct-to-consumer wine company founded in 2012 (originally as Club W) in Los Angeles, California, that combines winemaking with personalized e-commerce. Unlike traditional wine clubs that curate bottles from existing producers, Winc creates many of its own wines in-house, making it both a winery and a retail platform. The company uses a palate profile quiz to match customers with wines tailored to their taste preferences, and the algorithm improves its recommendations over time based on customer ratings and feedback.

The Winc website offers a monthly wine subscription service as well as an a la carte shop where customers can browse and purchase individual bottles. The platform features a diverse selection of wines spanning reds, whites, roses, and sparkling options from various regions, including both Winc-produced wines and selections from partner wineries. Winc has received numerous awards for its wines at major competitions.

Wine & Spirits

Winc is a direct-to-consumer wine company that both produces and curates wines, using a personalized palate quiz to match subscribers with tailored monthly wine selections.