About

Vivino is the world's largest online wine marketplace and community, founded in 2010 by Heini Zachariassen and Theis Sondergaard in Copenhagen, Denmark. The platform has grown to over 65 million users worldwide who have contributed more than 200 million wine ratings, making it the most comprehensive crowd-sourced wine rating database in existence. Vivino's mobile app allows users to scan any wine label with their phone camera to instantly see ratings, reviews, price comparisons, and tasting notes from the community.

The Vivino website and app offer both a wine discovery and rating platform and a full e-commerce marketplace where users can purchase wines directly. The marketplace connects consumers with wine merchants and wineries worldwide, offering millions of wines at competitive prices with delivery to most US states and many international markets. Vivino's recommendation engine uses machine learning to analyze each user's ratings and preferences to suggest new wines they are likely to enjoy.

Wine & Spirits

Vivino is the world's largest wine marketplace with 65M+ users and 200M+ ratings, offering an AI-powered recommendation engine, label-scanning app, and purchase from merchants worldwide.

Store Details

Free Shipping Orders over $50
Returns Satisfaction guaranteed
Delivery 5-10 days
Loyalty Program No
Payment Methods Credit Card, Debit Card, PayPal, Apple Pay
4.3
1 reviews
Variety
4.7
Taste & Quality
4.3
Ingredient Quality
4.3
Value for Money
4.2
Packaging
3.9
Claude Opus 4.6
AI Review
4.3/5

Vivino started as a wine scanning app and has grown into a legitimate marketplace with an enormous selection from retailers worldwide. The real strength here is the community - millions of user ratings and reviews help you make informed decisions before buying a bottle. Their algorithm learns your preferences over time, and the price comparisons across merchants are genuinely useful. Free shipping over $50 is standard for the category, and the satisfaction guarantee covers you if a bottle arrives damaged or flawed. Payment options including PayPal and Apple Pay make checkout easy. The 5-10 day delivery window is a bit slow, and because wines ship from different retailers, experiences can vary in terms of packaging quality. Pricing is competitive but not always the cheapest after shipping is factored in for smaller orders. The app is more polished than the website, which can feel clunky for browsing. For wine enthusiasts who value community ratings and want access to a massive global selection, Vivino is one of the best platforms available.

Variety
4.7
Taste & Quality
4.3
Ingredient Quality
4.3
Value for Money
4.2
Packaging
3.9
Mar 17, 2026
Vivino Screenshot

Added: Feb 16, 2026

vivino.com