Audio-Technica is a Japanese company founded in 1962 by Hideo Matsushita in Shinjuku, Tokyo, originally as a phonograph cartridge manufacturer. Over six decades later, the company has grown into one of the most respected audio equipment brands, producing headphones, microphones, turntables, wireless audio systems, and professional recording equipment used by musicians, broadcasters, content creators, and audiophiles worldwide.

The Audio-Technica online store offers the full product catalog directly to consumers, including its flagship ATH-M50x studio headphones, which are widely considered an industry standard for critical listening and studio monitoring. The company also produces the popular AT2020 condenser microphone used by podcasters and streamers, as well as high-fidelity turntables for vinyl enthusiasts. Audio-Technica was selected as the official audio equipment supplier for the Olympic Games multiple times. Most products carry a two-year warranty.

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Audio-Technica sells studio headphones, condenser microphones, turntables, wireless earbuds, and professional recording gear from its online store, renowned for the industry-standard ATH-M50x line.