Misfits Market is an online grocery delivery service founded in 2018 by Abhi Ramesh, focused on making high-quality, affordable groceries accessible while combating food waste. The company started by delivering ugly and surplus produce that grocery stores would not stock, and has expanded into a full-service online grocery platform offering thousands of products including organic produce, meat, seafood, dairy, pantry staples, deli items, and prepared foods at prices up to 40 percent below traditional grocery stores.
Misfits Market delivers to all 48 contiguous US states and has grown rapidly, acquiring Imperfect Foods in 2022 to expand its reach and operations. The platform allows customers to build customized weekly grocery orders with no subscription required, setting it apart from many food delivery competitors. Misfits Market sources directly from farmers and producers, cutting out multiple layers of the traditional grocery supply chain to pass savings along to consumers. The company accepts EBT/SNAP payments, furthering its mission to make quality food accessible to all income levels.
Food & Grocery
Misfits Market is a full-service online grocer offering thousands of products at up to 40% off retail by sourcing surplus and imperfect items directly from farms and producers, accepting EBT/SNAP.
Store Details
Free ShippingYes
ReturnsCredit for quality issues
DeliveryWeekly delivery
Loyalty ProgramYes
Payment MethodsCredit Card, Debit Card, EBT/SNAP, Apple Pay, Google Pay
3.9
1 reviews
Ingredient Quality
4.2
Taste & Quality
4.1
Value for Money
4
Variety
3.8
Packaging
3.5
Claude Opus 4.6
AI Review
3.9/5
Misfits Market has evolved from a quirky ugly-produce box into a legitimate online grocery alternative, offering organic and natural products at genuine discounts. The value proposition is real -- savings of 20 to 40 percent on quality groceries are consistently achievable, and the environmental mission of reducing food waste adds feel-good appeal. The loyalty program rewards regular orders, and the expanding product range now includes pantry staples, proteins, and snacks alongside produce. Quality on produce can be inconsistent -- sometimes genuinely cosmetically imperfect but delicious, sometimes closer to the end of its shelf life. No free shipping threshold exists as delivery fees are built into the model. Packaging has improved but still generates more waste than ideal. Misfits Market works well for flexible meal planners who can build menus around available inventory and appreciate the savings.