MidwayUSA is a family-owned firearms and hunting supply retailer founded in 1977 by Larry and Brenda Potterfield in Columbia, Missouri. The company is one of the largest online retailers of shooting, hunting, and outdoor products in the United States, carrying over 100,000 products including firearms, ammunition, reloading supplies, gun parts, optics, hunting clothing, and shooting accessories. MidwayUSA is particularly well-regarded among hunters and competitive shooters for its deep inventory of reloading components, gun cleaning supplies, and hard-to-find accessories from brands like Hornady, Leupold, Vortex, and Nosler. The company is known for its fast shipping, expert customer service, and founder Larry Potterfield's educational hunting and shooting videos.