LensRentals is the largest online rental house for photographic and videographic equipment in the United States, founded in 2006 by Roger Cicala in Memphis, Tennessee. The company offers a vast rental inventory of cameras, lenses, lighting, audio gear, and accessories from every major brand, serving professional photographers, filmmakers, and hobbyists who need high-end equipment for specific projects or want to try gear before purchasing. LensRentals also sells used equipment through its LensAuthority program.

The LensRentals website features an intuitive rental system with flexible rental periods, gear insurance options, and fast shipping from multiple warehouses. The company is equally known for Roger Cicala's widely read blog, which features in-depth optical testing, teardowns, and equipment analysis that has become an authoritative resource in the photography community. LensRentals carries over 20,000 items for rent across Canon, Nikon, Sony, Fujifilm, RED, ARRI, and many other professional brands.