Counter Culture Coffee is a fantastic option for anyone who cares about both great-tasting coffee and ethical sourcing. They have been pioneers in transparency and direct trade, and you can actually trace most of their coffees back to the specific farms they come from. The beans I have ordered were always roasted fresh and the flavor profiles are complex and well-developed -- their Hologram blend is an everyday staple in my kitchen. Free shipping over $40 is fair, and the 30-day return window shows they stand behind their product. Checkout with PayPal and Apple Pay keeps things simple. My only real complaints are that their website could be a touch more user-friendly when comparing different roasts, and delivery sometimes takes the full 5 days. They also lean heavily toward lighter roasts, so if you prefer a dark, bold cup, the options are more limited. Still, for quality and conscience combined, Counter Culture is one of the best specialty roasters you can order from online.