Too Faced has carved out a fun niche in the beauty world with their playful packaging and dessert-themed collections. The website matches that vibe, colorful and easy to browse, though it can feel a bit busy at times. They have a loyalty program which rewards repeat purchases, and checkout supports PayPal, Apple Pay, and Afterpay. The $50 free shipping threshold is a bit high compared to competitors like Fenty or NYX. I do appreciate the 30-day return window and the range of payment options. Product quality is generally solid, especially their Better Than Sex mascara and peach-scented lip products. Where they fall short is pricing, as some items feel overpriced for what you get, and sales can be infrequent. The 3-7 day delivery is standard. If you enjoy whimsical beauty products and do not mind paying a slight premium for the aesthetic, Too Faced is a solid pick.