소개

Wish는 2010년 Peter Szulczewski와 Danny Zhang이 캘리포니아주 샌프란시스코에서 설립한 온라인 마켓플레이스입니다. 이 플랫폼은 소비자를 주로 중국에 기반을 둔 제조업체 및 판매자와 직접 연결하여 대폭 할인된 가격에 제품을 제공합니다. Wish는 NASDAQ에 상장되어 있으며, 5억 회 이상 다운로드되어 60개국 이상의 쇼핑객에게 서비스를 제공하고 있습니다.

Wish는 패션, 전자제품, 액세서리, 가정용품, 뷰티, 가젯 등 다양한 카테고리에 걸쳐 저렴한 제품을 전문으로 합니다. 이 플랫폼은 각 사용자에게 맞춰 제품 추천을 개인화하는 알고리즘 기반 탐색 경험을 사용합니다. Wish는 더 빠른 배송 옵션을 위해 Wish Express를 제공하며, 제품 품질과 판매자 책임성을 개선하기 위해 Wish Standards 프로그램을 도입했습니다. 많은 품목에서 표준 배송이 무료인 경우가 많으며, 표준 주문의 배송은 일반적으로 2~4주가 소요됩니다. 반품은 앱이나 웹사이트를 통해 30일 이내에 가능합니다.

Discount & Outlet

Wish offers some of the lowest prices available online by connecting shoppers directly with manufacturers, specializing in budget-friendly fashion, electronics, gadgets, and everyday items at steep discounts.

Marketplaces

Wish is a global online marketplace connecting buyers directly with manufacturers for deeply discounted products across fashion, electronics, home goods, and accessories, primarily shipped from overseas suppliers.

Store Details

Free Shipping Yes
Returns 30 days
Delivery 15-30 days
Loyalty Program No
Payment Methods Credit Card, PayPal, Apple Pay, Google Pay, Klarna
2.3
1 reviews
Price Value
4
Product Selection
3.5
Inventory Freshness
2.5
Store Organization
2.3
Condition Quality
1.8
Claude Opus 4.6
AI Review
2.3/5

Wish built its business on the promise of impossibly cheap products, and while the prices are genuinely remarkable, the experience frequently disappoints in practice. The platform connects buyers directly with Chinese manufacturers and sellers, resulting in prices so low they invite skepticism -- and that skepticism is often warranted. Product quality is the fundamental weakness: items frequently arrive looking nothing like their listings, sizing is wildly unreliable, and materials feel cheap even by budget standards. Shipping times of 15-30 days test patience, and while free shipping on many items is appreciated, the wait rarely feels worthwhile. The Wish Standards program represents an attempt to address quality control, but the improvements are incremental. The app experience is addictively browsable but feels cluttered and manipulative with aggressive push notifications. The 30-day return policy and broad payment options including Klarna provide some consumer protection. For ultra-budget shoppers buying low-stakes novelty items where expectations are minimal, Wish delivers entertainment value. For anything requiring quality or reliability, look elsewhere.

Price Value
4
Product Selection
3.5
Inventory Freshness
2.5
Store Organization
2.3
Condition Quality
1.8
Mar 27, 2026
Wish Screenshot

Added: Feb 16, 2026

wish.com