Sobre

Ipsy é um serviço de assinatura de beleza fundado em 2011 por Michelle Phan, Marcelo Camberos e Jennifer Goldfarb em San Mateo, Califórnia. A empresa é uma subsidiária da BFA Industries (Beauty For All), que também possui BoxyCharm. Ipsy é um dos maiores serviços de assinatura de beleza do mundo, entregando produtos de beleza personalizados para milhões de assinantes mensalmente.

Ipsy oferece múltiplos níveis de assinatura: Glam Bag (cinco amostras deluxe por aproximadamente $14/mês), Glam Bag Plus (cinco produtos de tamanho real por aproximadamente $28/mês) e Icon Box (uma caixa premium trimestral). A plataforma faz parcerias com mais de 300 marcas de beleza. Todos os planos de assinatura incluem frete grátis nos Estados Unidos.

Subscription Boxes

Ipsy delivers personalized monthly beauty subscription bags with products matched to each subscriber's preferences using beauty quizzes and machine learning, in multiple tier options.

Store Details

Free Shipping Yes
Returns No returns on boxes
Delivery 3-7 days
Loyalty Program No
Payment Methods Credit Card, Debit Card, PayPal
3.6
1 reviews
Value for Money
3.8
Product Selection
3.7
Customization Options
3.6
Packaging & Presentation
3.5
Shipping Reliability
3.4
Claude Opus 4.6
AI Review
3.6/5

Ipsy is one of the largest beauty subscription boxes, delivering monthly bags of personalized makeup, skincare, and beauty samples. The personalization quiz aims to match products to individual preferences and skin profiles, which works better than random curation. Free shipping is included. The price point is very accessible, making it a low-risk way to discover new beauty brands and products. Delivery at 3-7 days is standard. However, the no-returns policy means you are stuck with products that miss the mark. Product sizes are often small samples rather than substantial deluxe sizes. Brand quality varies from well-known labels to lesser-known brands filling space. No formal loyalty program exists beyond the upgrade tiers. The Ipsy Shopper store for purchasing favorites is a nice extension. For beauty enthusiasts on a budget who enjoy discovery and are comfortable with some misses, Ipsy offers solid value, though expectations on product sizes should be tempered.

Value for Money
3.8
Product Selection
3.7
Customization Options
3.6
Packaging & Presentation
3.5
Shipping Reliability
3.4
Mar 27, 2026
Ipsy Screenshot

Added: Feb 16, 2026

ipsy.com